A brand is a set of perceptions in the marketplace. A brand is an intangible asset that must be consistently managed and reinforced through marketing efforts. People are buying you, not just your products or services.
Brand is a set of perceptions in the marketplace
Let’s take a trip back to childhood and remember when you first learned about brands to understand what that means. You probably thought of them as those little logos on products like cereal boxes, soda cans, and other things you ate for breakfast or lunch. But when we think about brands more broadly, it’s really all about the experiences people have with companies—and what they tell their friends about those experiences afterward.
How do you want to be seen? Friendly yet professional; smart but not pretentious; organized but approachable; positive without being annoying? Those are just examples; everyone has different qualities that define their Personal Brand.
People are buying you
You are the brand. You might sell your service or product, but people aren’t buying that. They’re buying you, and they want to buy the experience they’ll have with you. Your Personal Brand is what they expect from you, so ensure it’s consistent across all channels.
You need to be authentic in order for people to trust you and believe in what you say as well as how others perceive them after interacting with you—and this includes how others perceive the company or product associated with those conversations because they’ve become associated with your Personal Brand!
Create visibility for the brand
Create an online profile. Make sure your Personal Brand can be found on the internet, and that it is consistent with how you want to be seen by others. This means creating a LinkedIn profile and making sure to keep it up-to-date with current information, including a professional headshot and contact information. The more complete your online presence is, the more likely you will get noticed by potential employers or clients looking for someone with your skillset.
Create a Personal Brand in your industry. Make sure that whatever niche or industry you want to specialize in knows about you! Write articles for trade magazines or white papers for research companies; create videos about the ins and outs of becoming successful within those fields; contribute guest posts on blogs related to those industries–whatever it takes! Think further when trying new things so other people will have no choice but to see how much value there is in being associated with YOU rather than anyone else with similar interests.
Define your brand identity
A brand is a promise. It’s what you tell the world you will do, and it’s how you show up in all aspects of your life. A strong Personal Brand can help to differentiate yourself from others, build credibility, increase trust and loyalty with colleagues/clients/customers/patients/readers and make it easier for people to find you.
Build a personal marketing campaign
The first step in building your personal marketing campaign is to define the problem. Too often, people jump right into solutions without defining the problem they’re trying to solve. When you define the problem properly and then find a solution for it, you’re more likely to achieve success with your efforts.
To determine what your goal should be when building your personal marketing campaign, ask yourself these questions:
- What are my objectives? Are they realistic? Ambitious?
- How much time do I have available for this project? Do I need help from others or can this be done alone?
Once you’ve answered these questions, write down those things that must happen in order for you to reach your goal(s). This list should include anything from signing up on social media platforms like LinkedIn through doing interviews with local news stations or getting yourself out there by attending networking events at local businesses near where you live/work/study/etc…
Branding yourself as a professional is a great way to increase your chances of getting hired, getting promoted, or even finding new clients. It will also help you create a positive reputation and an image that is consistent with who you are. If you are looking for a job in any field, Personal Branding can help by providing potential employers with information about what it’s like working with you — before they even meet!
Personal Brand development involves making sure that everything associated with your name — from resumes and cover letters to social media profiles — portrays the right type of professional image so that hiring managers know they want more details on how this person would fit into their company culture.
