This is a comprehensive scale that defines your overall awareness of your own traits and skills — as others see them. Or to give it its formal name, your Personal Brand. We all have underlying psychological issues that influence our capacity to develop and communicate our Brand, but not all of us display them consciously. Even if you don’t work on your brand, it doesn’t mean you don’t have one.
You have a specific personal story, whether it’s conscious or subconscious in nature — and it has a direct impact on your career opportunities and successes. That’s why PersonalBrandIQ™ successfully addresses the individual’s capacity to develop their Personal Brand. It precisely defines what you need to do to cultivate a winning Brand that delivers results.
PersonalBrandIQ™ successfully addresses individual capacity to develop one’s Personal Brand. It precisely defines how far one needs to go cultivating a vital and robust Brand that works.
Derived from the Greek word “authentikos,” which means original and genuine, authenticity represents our capacity to be ourselves. However, before we become authentic, we need to recognize our intrinsic qualities and character traits. Your Personal Brand is a collection of talents, passions, knowledge, and skills. Only after proper examination can you be yourself and demonstrate the various elements of your brand to key decision-makers in your professional circles.
Your Personal Brand relates to your authenticity and the consistency with which you demonstrate it. Assess your authenticity, and you’ll be perfectly placed to discover your Personal Brand.
Career adaptability refers to your ability to react to change, and it involves reacting to the environment around you. You have the ability to evolve in a range of social settings — you just need to know how.
Adaptability is a measure of your willingness to explore and change elements of your character in search of favorable career outcomes. Since these adaptability strategies aren’t innate, they can be examined, reviewed, and — most importantly — learned. The confidence that comes from adaptability can drive you forward to achieve your career goals and objectives.
A Personal Brand is a set of characteristics turned into a narrative to gain advantages in the minds of those around you. Our daily roles create and convey particular impressions or narratives. This comes easily to people who know their authentic selves and are willing to explore and navigate social activities by managing how others see them.
Through various self-presentation strategies, we can create, maintain and adjust the image others have of us. We do so via both verbal and non-verbal techniques and our online presence. Today, technology is the primary vehicle through which a personal brand is represented and conveyed. Understanding your online and offline characteristics is the key to understanding your Personal Brand.
Throughout life, we collect experiences, connections, skills, and expertise. These traits — known as Human Capital — make us unique and often define our career choices. Social connections, personal qualifications, and various other details are things we refer to when differentiating ourselves from our peers and competitors. They’re professional assets that allow us to obtain job-specific skills in our preferred industries.
Human capital can be earned, measured, built, and learned. However, when assessing your Personal Brand, you must know where you stand today. When you know exactly where and how to invest in yourself, you can acquire the relevant human capital that will support you throughout your career. And you can invest that human capital for long-term success.
