Developing a Personal Brand is important if you want to be successful in your career. Your brand is how other people perceive you and what they think of when they think of you. A strong Personal Brand can help with everything from getting a job to getting promoted and even finding clients. But what if you change over time? Do you need to lose your identity as well? Well…yes! But only in certain ways. Here are some tips on making sure that your Personal Brand doesn’t get lost along the way:
It’s important to convey the same message in everything you do
People are more likely to trust you if they know what to expect. Consistency allows people to build an image of who you are, as your brand is timeless because of your stable core values. So if people have a positive experience with one aspect of your brand, they’ll want more of the same thing.
When you deviate from your brand, people notice
One of the main reasons people create a Personal Brand is to create a consistent image for themselves and their audience. When you deviate from your brand, people notice! This can be good if it’s done in a way that aligns with your values and vision. However, if it’s not done in line with them and with what people expect from you, they will question whether or not they should continue following you or take advice from you on anything else.
When you start out, it can be hard to keep your identity concise
You may wonder if your brand can stay consistent when you grow, and the answer is: yes! The key is to keep your brand focused on the values that matter most to you. As you expand, ensure your Personal Brand stays true to who YOU are. If someone doesn’t value what matters most to YOU, then they aren’t going to be around long anyway—so why waste time worrying about them?
Even if you change, think about how you can reflect your core values as well
Here’s the bottom line: you can change, but think about how you can reflect your core values as well. Your brand is a set of beliefs that makes up who you are. If you find yourself changing too much and losing those core values, chances are that people will lose faith in their perception of who you really are. Don’t be afraid to evolve and grow with your career (and life), but don’t let it go so far that it becomes unrecognizable from what it was before.
So, you’ve started to explore your brand and have some ideas about what it means. Now the question becomes: How can you stay consistent with what people know about you? The answer is that it’s all about staying true to who you are—even if that means changing. Remember that consistency isn’t just about appearances; it’s also about values and beliefs. And as long as those remain consistent, even when faced with change, then people will be able to recognize your identity in new situations or react favorably when faced with unexpected circumstances.
