Choose your ACIOTA™

Qualification and teaching methodology

Background

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Experience

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Methodology

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PersonalBrandIQ™

An encompassing scale that defines overall Personal Brand awareness and strength. As we all have underlying psychological constructs that influence our capacity to develop and communicate our Brand, not all of us do it consciously. And even if one doesn’t work on their Brand, it doesn’t mean they don’t have it. We all have a specific narrative, intrinsic or extrinsic, that we express verbally or non-verbally, consciously or unconsciously. Personal Brand isn’t grown in silos. It is a highly social practice based on communication, perception, and relatively. At the same time, Personal Brand is a predictor of self-awareness and is highly responsible for professional career and employability. Hence, PersonalBrandIQ™ successfully addresses individual capacity to develop one’s Personal Brand. It precisely defines how far one needs to go cultivating a vital and robust Brand that works.

Authenticity

Coming from the Greek word “authentikos,” which means original and genuine, authenticity represents our capacity to be ourselves. However, before we become ourselves, we need to recognize how well we know ourselves. The authenticity of a Personal Brand is, first of all, a self-examination to understand a realistic set of talents, passions, knowledge, and skills. Later, only after proper examination can we indeed be ourselves and express elements of our brand during interviews and while working. Personal Brand rests on authenticity through continuity, credibility, integrity, and symbolism. Hence, assessing authenticity as part of the overall Personal Brand examination is a vital and integral step.

Adaptability

In the context of one’s Personal Brand, career adaptability refers to the gained through experience self-regulation strategies that help navigate a professional career.
As adaptabilities emerge at the intersection of the individual and the environment, we possess the strengths to invest in our evolvement within a social setting. Adaptability is that particular measure of willingness to explore and commit to elements of one’s identity and career outcomes. Since these adaptability strategies are non-innate, they can be examined, reviewed, and, most importantly, learned. Building adaptability resource of confidence inevitably drives one to achieve their career goals and objectives and be satisfied with professional choices and performance.

Self-presentation

Personal Brand is a set of characteristics rendered into a narrative to gain advantages in the minds of those evaluating our Brand message. We live within and manage daily roles to give a particular impression or narrative. This comes easily to ones who know their authentic selves and are willing to explore and navigate intricate social activities via impression management strategies. Through strategically applying self-presentation strategies, we create, maintain, adjust, and even guard an image others have of us. We do so via behavioral techniques, including verbal and non-verbal, as well as our online presence. Today, technology is the primary (although not the only one) vehicle through which a personal brand is represented and conveyed. Hence, self-presentation, as an all-embracing bracket, is critical to portraying one’s Personal Brand.

Human Capital

Throughout life, we collect experiences, connections, skills, and expertise. These make us unique and often define our following choices. A collective noun for most of what we acquire is human capital, which refers to psychological, cultural, and social capital. Social connections, professional qualifications, etc., are things that we refer to when differentiating ourselves while also obtaining industry and job-specific skills. Human capital can be earned, measured, built, and differentiated at the individual level. However, when assessing one’s Personal Brand, one must know where one’s stands today. This allows knowing where to invest in the future, as, through the strength of personal adaptivity, we acquire and invest in relevant human capital that supports us throughout our professional careers.

founding story

ACIOTA™ began with a simple truth: hard work alone doesn’t guarantee career success.

Our founder, Angelina Beck, discovered during her Fortune 500 career and countless HR interviews that leadership visibility and influence at work often determine who gets noticed, promoted, or offered new opportunities.

Determined to make career advancement more transparent and fair, she partnered with behavioral scholars and branding experts to create the PersonalBrandIQ™ framework—a science-backed Personal Brand self-assessment that helps professionals define their career growth strategy and strengthen their professional reputation.

Whether you’re a fresh graduate building momentum or a mid-level leader preparing for your next step, ACIOTA™ gives you the tools to grow with confidence and clarity.

The Story Behind the Name

ACIOTA comes from a play on the words “a jot” (a spark) and “iota” (a distinct point) because all it takes is one spark of clarity to change the way you see and show yourself.

not your personality test

Comparison chart showing the difference between a personality test and a personal brand assessment — highlighting that personality tests reveal fixed traits, while personal brand assessments evolve with authentic values, leadership confidence, visibility, executive presence, and strategic self-promotion to guide career growth

Our Mission

To empower professionals to achieve their professional goals and enhance

leadership visibility with research-backed tools for continuous personal brand growth.

Ready To gain visibility and Achieve Your career Goals?

Choose your ACIOTA™

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