If you’re looking for practical tips for self-presentation, understanding the psychology behind how you present yourself is key. Back in 1982, social psychologists Jones and Pittman identified five self-presentation tactics that continue to shape how individuals influence perception and express their personal branding: self-promotion, ingratiation, supplication, intimidation, and exemplification.

These behaviors aren’t about pretending—they’re strategic tools that help align how you want to be seen with who you truly are. Here’s how to use each one to improve your presence with authentic self-presentation:

Self-Promotion: Own Your Strengths With Humility

Self-promotion involves confidently highlighting your achievements, skills, and value. This is the core of improving self-presentation when you’re in interviews, writing your LinkedIn summary, or sharing accomplishments in meetings.

Tip: Showcase what you bring to the table without inflating the facts. Authentic self-presentation is credible—overstatements break trust.

Ingratiation: Build Rapport Through Sincere Positivity

Ingratiation is the practice of forming bonds by showing appreciation, empathy, or shared interests. This tactic enhances warmth and connection, vital in any personal branding strategy.

Tip: Keep it real. Sincere compliments and thoughtful listening strengthen relationships. Empty flattery does the opposite.

Supplication: Strength in Vulnerability

Supplication involves expressing humility or asking for help. Far from being weak, this shows emotional intelligence and invites connection—critical for improving self-presentation in team environments.

Tip: Let your vulnerability reflect genuine openness. Used mindfully, it shows adaptability and invites trust.

Intimidation: Use Authority Mindfully

Intimidation, when grounded in competence, can project strength and decisiveness. But overuse risks alienation. This tactic may be appropriate in high-stakes settings, but it should be handled with care.

Tip: Influence through clarity and confidence, not fear. Your personal branding thrives when others feel respected and safe.

Exemplification: Let Your Integrity Shine

Exemplification means embodying your values—walking your talk. It’s arguably the most powerful form of authentic self-presentation, showcasing your consistency, dependability, and commitment.

Tip: Stay consistent. Influence grows not through perfection, but through trust built over time.

Applying These Tips for Self-Presentation

Each of these five tactics helps you fine-tune your professional presence. Use them intentionally based on your audience and setting. They’re not tricks—they’re reflections of your character, adapted for different contexts.

If you’re exploring how to present yourself with more confidence and clarity, this video on self-presentation offers excellent visual insight and practical takeaways.

Final Thought: Present Who You Are—Better

Improving self-presentation doesn’t mean becoming someone else. It’s about understanding how others perceive you and making sure that aligns with your values and goals. The strongest self-presentation isn’t perfect—it’s intentional, consistent, and grounded in who you truly are.