Exceptional Sales Performance Starts With Personal Reputation

ACIOTA Personal brand assessment for professionals

Sales scale through people.


Only professionals with a strong, authentic, and value-driven personal brand can communicate clearly, build trust, and convert relationships into long-term revenue.

ACIOTA™ helps companies strengthen client-facing teams

Why Most Sales Teams Underperform — Even With Great Products

  • Customers don’t buy offerings — they buy people they trust

  • Scripts and frameworks fail when credibility is weak

  • Inconsistent personal reputations dilute brand authority

  • High pressure without ownership leads to disengagement and churn

A strong personal brand is the ability to deliver value convincingly, consistently, and authentically. It determines how clearly your team communicates, how emotionally prospects connect, and how memorable your people are in competitive markets.

"I wanted my business development team to take part in the PersonalBrandIQ™ Mastery workshop to strengthen the link between ownership of their work and the professional reputation they build over time. From my perspective a team can only grow when you as well lift up every team member itself. I strongly believe in continuous professional development and saw this workshop as an opportunity to equip the team with practical tools for building their personal brands, while also strengthening team cohesion by recognising and leveraging each other’s strengths. The methodology was comprehensive, and I particularly appreciated the balance between theory and practice across each personal brand pillar. The workshop was highly engaging, with strong participation from every team member and meaningful reflection throughout. The team left inspired and motivated to continue developing, supported by the additional resources Angelina shared for further learning. As a team, we are now more aligned around our values and individual strengths, and as individuals, we are excited about building strong, credible professional reputations by showing up and taking ownership at work."
Torsten Koenig
Director Truck Sales, Jungheinrich

What Strong Personal Brands Change in Sales Conversations

  • Boost client-perceived credibility, trust, and expertise
  • Strengthen competence signals in every interaction
  • Increase memorability in crowded decision environments
  • Enable authentic emotional connection with prospects
  • Reinforce confidence, satisfaction, and professional ownership
  • Translate directly into leads, conversions, retention, and referrals

Exceptional Teams Are Built by People Who Own Their Reputation -
Partner with us to build your dream team

Visual overview of the ACIOTA™ Personal Brand Framework for client-facing and sales teams. The four-step process includes: 1) Assess – individual ACIOTA™ personal brand self-assessment for each team member to establish a clear and realistic baseline; 2) Intervene – PersonalBrandIQ™ Mastery workshop enabling a shift from a current brand to an authentic and reputable professional identity; 3) Observe – behavioural and mindset changes leading to improved confidence, self-efficacy, and job performance through strategic self-positioning with stakeholders; 4) Evaluate – measurable business outcomes including higher sales, greater customer retention, and improved overall stakeholder satisfaction, supported by qualitative and quantitative team performance data

Get in touch to build your exceptional team

ACIOTA™ is trusted worldwide

Mohammed Adil Minhajuddin
Mohammed Adil Minhajuddin
PersonalBrandIQ™ is a unique and great tool to evaluate your personal brand and make positive changes to be successful in your career.
I highly recommend to all Fresh Grads & my fellow professionals to take this assessment and develop a successful Personal Brand.
Kate Vasilieva
Kate Vasilieva
The results are extremely valuable for career advancement and better understanding of your corporate life.
If I had had PersonalBrandIQ™ results early in my career, it would have saved me time boosting my soft skills and avoiding wasting time trying to fit in.
Clayton Bevis
Clayton Bevis
This assessment brought to light some aspects of my personal brand that I did not realize factored into the equation.
Suggestions on what areas need to be focused on to improve overall are practical and actionable.
Ahmed Saleh
Ahmed Saleh
Assessment is of immense importance in helping you understand how others see you.
This is an incredibly useful tool that would definitely add considerable value for anyone aiming to use the right scientific methodologies to shape their career.
Lavin Hussein
Lavin Hussein
I did not expect the assessment to be this detailed; the fact that it’s not just analysis and suggests action plans around what you need to improve is really informative.
PersonalBrandIQ™ is a valuable platform and tool for both personal and professional development.
Sarida Coppeta
Sarida Coppeta
The assessment is very useful, and it accurately captured my current situation.
Now, I have an excellent roadmap, thank you!
Victoria Alcober
Victoria Alcober
Results helped me create the awareness and clarity that we often believe we know but don’t clearly do.
Now I can see that what was preventing myself might not be totally aligned with what I am doing currently, so I need to work on that to succeed fully.
Rehma Mirza
Rehma Mirza
It's practical, yet deeply personal.
The assessment was like checking whether your inner voice and public voice are still in sync.

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