Mastering Self-Presentation: Expert Strategies for Impression Management and the Presentation of the Self
In today’s professional landscape, mastering your self-presentation is pivotal to building a strong and authentic personal brand. Leveraging the power of impression management enables professionals to shape how they are perceived and to strategically advance their careers. Already in 1959, sociologist Erving Goffman coined the term impression management, as a broad term that refers to the act of managing […]